Jordi Bron

Profile

Jordi Bron is the founder of Red Panda Works and the author of 'Full System Marketing,' a book that has become a reference text for B2B marketers across Europe seeking to build integrated marketing and sales systems. His philosophy is that most B2B marketing fails because it operates in isolation from the sales process, creating demand that the sales team cannot convert. His 'full system' approach integrates demand generation, lead nurturing, sales enablement, and conversion optimisation into a single, coherent framework. Bron has over 15 years of experience working with Dutch and European B2B companies, and his practical, systems-thinking approach has helped dozens of businesses transform their marketing from a cost centre into a genuine revenue driver. He is a sought-after speaker and educator, known for his ability to translate complex marketing concepts into actionable frameworks that in-house marketing teams can implement without agency dependency.