Ward van Gasteren

Profile

Ward van Gasteren is widely credited as one of the pioneers of growth hacking in Europe. He began his career in the early days of the discipline, when the term itself was barely understood outside Silicon Valley, and has spent the past decade translating the methodology for European businesses — from Amsterdam startups to established German corporates. His approach is characterised by rigour and pragmatism: he builds structured experimentation frameworks that allow organisations to test, learn, and scale what works, rather than relying on intuition or trend-chasing. Van Gasteren has consulted for companies across the Netherlands, Belgium, and Germany, and his online resources on growth hacking have been read by hundreds of thousands of marketers across the continent. He is a frequent speaker at European growth and marketing conferences, and his writing on the practical application of growth frameworks remains among the most cited in the field.