Andrus Purde

Profile

Andrus Purde is the co-founder of Outfunnel, a revenue marketing platform that helps B2B companies connect their marketing and sales data to drive more efficient growth. Based in Estonia, he is part of the remarkable generation of Baltic technology entrepreneurs who have built globally competitive companies from a small country with a population of just 1.3 million people. Purde's expertise lies at the intersection of marketing strategy and revenue operations — he is particularly focused on helping B2B companies understand the true revenue impact of their marketing activities, rather than relying on the proxy metrics that dominate most marketing reporting. He writes extensively on revenue marketing, marketing-sales alignment, and the specific challenges of B2B SaaS growth, and his content has built a significant following among European startup founders and marketing leaders. He is a regular speaker at European B2B marketing and SaaS conferences.