Martijn van Rheenen

Profile

Martijn van Rheenen is the founder of B2B Marketing Lab and one of the Netherlands' most respected B2B marketing practitioners. His particular expertise lies in account-based marketing (ABM) and the strategic use of LinkedIn as a B2B growth channel — two areas that have become increasingly central to European B2B marketing as organisations move away from broad-based demand generation towards more targeted, relationship-driven approaches. Van Rheenen has worked with B2B companies across the Netherlands, Belgium, and Germany, helping them build ABM programmes that align marketing and sales around a shared set of high-value target accounts. He is a prolific writer and speaker on B2B marketing strategy, and his practical, data-driven approach has earned him a reputation as one of the most trustworthy voices in the Dutch marketing community. He is a regular speaker at European B2B marketing conferences and a LinkedIn Top Voice in the marketing category.