Mark Haugaard

Profile

Mark Haugaard is one of Europe's leading specialists in growing catering businesses. His framework — developed and tested across catering companies in Denmark, Aarhus, and internationally — has consistently delivered 40–100% revenue growth within six months, with one client scaling from £5,000–6,000 per month to £140,000 per month in low season by year two. His catering methodology covers the full commercial stack: website conversion, differentiation strategy, outcome-focused marketing, paid advertising (with a proven 80/20 Meta-to-Google split based on over £250,000 in tested ad spend), value-based pricing, risk-reversal guarantees, and B2B corporate client acquisition. He has helped catering businesses win corporate accounts including Deloitte, Copenhagen Airport, Audi, and Novo Nordisk. Beyond catering, Haugaard is equally sought-after for his work with e-commerce webshops and B2B service providers across Scandinavia and internationally, including in Dubai. Based in Aarhus, Denmark, he brings a directness and commercial accountability to his work that purely agency-trained marketers often lack — he understands what it means to be responsible for a business's survival, not just its marketing metrics. His entrepreneurial background, combined with deep expertise in buyer psychology, sales funnel architecture, and performance marketing, makes him one of the most complete growth partners operating in the European market today.